Global investment management software firm, Enfusion, was founded in 2006, disrupting the hedge fund market with new financial technology. Now operating in a highly competitive and saturated market, Enfusion’s goal was to capture greater market share and attract larger financial institutions. ​

Insight

Enfusion is based on a simple but immensely potent idea, the powerful multiplier effect of organizations acting on the same set of insights. ​

Solution

We positioned Enfusion as able to shift financial firms to ‘act now’ cultures of live, enterprise-wide insights, directly challenging their competitive set. We created a dynamic brand ID able to demonstrate the firm’s breadth of services. ​

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