Hanky Panky began its underwear journey in 1977, cementing its hold on lingerie lovers’ hearts with the invention of its famously comfortable thong a decade later. Stocked by department stores and boutiques across the globe, Hanky Panky was seeking to grow its digital presence and win over a new generation of fans. Hanky Panky hired Brandsisters to conceive a new brand direction that would distance it from competitors, including a growing number of DTC underwear companies.

Insight

Trapped in COVID 19 lockdown, travelling is confined to our daydreams, with lines blurred between sleeping, waking and dreaming.

Solution

With a spring collection featuring woodland florals and tropical prints, we conceived Escape to Dreamland, designed to transport consumers to a sublime new world. Turning our backs on the muted colors of new underwear start-ups, we curated a bountiful photoshoot. A studio filled with lush florals and textured props told the story of a paradise found. Video overlays, added in post production, added a further element of storytelling.