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# Brandsisters

Brandsisters is a creative agency grounded in strategic thinking.

## Sitemaps

- [XML Sitemap](https://www.brandsisters.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Pages

- [Home](https://www.brandsisters.com/) - We are ideas people. In it for your glory. Focal Point Dynamic branding for groundbreaking procurement SAAS Community Health Center of Richmond Building community through a brand and a purpose The Blackstones Collective Launching luxe curation of brands from leading beauty insiders Hanky Panky Rebrand Rediscovering the essence of an iconic underwear brand Raymundos Expressing
- [Contact](https://www.brandsisters.com/contact/) - Montclair New Jersey Vienna Austria Contact us Contact us to hear more, chew over a challenge or duck out for a coffee. First Name * Last Name * Email Address * Phone Number * Subject How can we help? Send Message × Thank you for your message. It has been sent. × There was an
- [About Us](https://www.brandsisters.com/about-us/) - Brandsisters is a boutique creative agency that helps brands find and own a rallying cry. We unearth the story that defines you and inspires fans. The bigger the challenge, the better – a crowded sector, a brand at a crossroads, a start-up ready to disrupt. We were built on grit and optimism. Our goal is
- [Work](https://www.brandsisters.com/work/) - Brandsisters is a creative agency grounded in strategic thinking. At Brandsisters, we work across business to business, consumer and nonprofit sectors. Our experience includes fashion, beauty, food, financial services, healthcare, real estate, consulting, design and architecture. Check out some of our work below. Focal Pointadmin2023-10-26T19:28:47+00:00 Focal Point Community Health Center of Richmondadmin2022-12-05T16:48:22+00:00 Community Health Center
- [What We Do](https://www.brandsisters.com/what-we-do/) - 01 Brand Foundations Establish. Reinvent. Refresh. Our hearts lie in storytelling. Not fabricated, rent-a-hipster storytelling but a narrative that is true to your strengths, your vision and your audience. We give brands a clear purpose and distinct voice, equipping them with the tools to compete and grow. Qualitative research Positioning Mission, vision + values Manifesto
- [B.A.D. Food Co](https://www.brandsisters.com/bad-food-co/) - Challange This new start-up wanted to make a mark in the nascent grain-free food sector, capture the ever-growing gluten free market and appeal to anybody who wanted good snacks with real ingredients.​ Insight With a name like B.A.D. (Better and Delicious), we saw the opportunity to distinguish between a bad snack and a B.A.D. snack.​ Solution We
- [Five Wits](https://www.brandsisters.com/fivewits/) - Challange When NYC salon, Blackstones, decided to launch a haircare range, they were looking for a packaging aesthetic that would pay homage to their popular salon. Critical for commercial success was imbuing Five Wits with a distinct visual identity in a market of lookalike brands. Insight Pairing typography borrowed from historic pharmacy bottles with razor
- [West of Hudson Real Estate](https://www.brandsisters.com/westofhudsonrealestate/) - Challange Help redefine a boutique real estate company’s positioning, value proposition and personality in a local market chock-full of nationwide realty firms. ​ Insight To make a virtue of boutique. There are no Tokyo offices, they don’t trade in shares, or sell mortgages, or have big corporate bosses. What defines this real estate company is the company they keep – highly
- [Enfusion](https://www.brandsisters.com/enfusion/) - Challange Global investment management software firm, Enfusion, was founded in 2006, disrupting the hedge fund market with new financial technology. Now operating in a highly competitive and saturated market, Enfusion’s goal was to capture greater market share and attract larger financial institutions. ​ Insight Enfusion is based on a simple but immensely potent idea, the powerful multiplier effect of organizations acting on the same
- [We are hiring](https://www.brandsisters.com/we-are-hiring/) - Creative copywriter and social media coordinator We are looking for a creative copywriter and social media and digital marketing manager who knows Facebook, Instagram and tiktok inside out and is able to create dynamic content and clever copy for all our agency clients. Responsibilities: Craft engaging copy for websites, social, brand decks and advertising Develop
- [Brand Workshops](https://www.brandsisters.com/brand-workshops/) - Our Workshops Creative collaboration We run brand workshops and creative brainstorms designed to pinpoint positioning and unlock personality, stories and ideas. Choose from Brand workshop Start-ups workshop Creative brainstorming Brand Workshop Bold thinking and big ideas Our brand workshops establish, refresh and reinvent brands. This one-day session takes your team on a high-energy journey to
- [Hanky Panky](https://www.brandsisters.com/hanky-panky/) - Challange Hanky Panky began its underwear journey in 1977, cementing its hold on lingerie lovers’ hearts with the invention of its famously comfortable thong a decade later. Stocked by department stores and boutiques across the globe, Hanky Panky was seeking to grow its digital presence and win over a new generation of fans. Hanky Panky
- [Privacy Policy](https://www.brandsisters.com/privacy-policy/) - Who we are Our website address is: http://www.brandsisters.com. What personal data we collect and why we collect it Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from

## Portfolio

- [Focal Point](https://www.brandsisters.com/portfolio-items/focal-point/) - Challenge A ground-breaking revolution in procurement software deserves language and visuals to match. Insight Focal Point can elevate their sales pitch, taking on a leading category position with innovative cutting-edge Procurement technology. Solution Developing a cohesive structure to their innovative technology, we helped Focal Point develop user-first language to describe and understand their software. The
- [B.A.D. Food Company](https://www.brandsisters.com/portfolio-items/bad-food-company/) - Challenge This new start-up wanted to make a mark in the nascent grain-free food sector, capture the ever-growing gluten free market and appeal to anybody who wanted good snacks with real ingredients.​ Insight With a name like B.A.D. (Better and Delicious), we saw the opportunity to distinguish between a bad snack and a B.A.D. snack.​ Solution We
- [Community Health Center of Richmond](https://www.brandsisters.com/portfolio-items/chcr/) - Challenge Help articulate and showcase the achievements of Federally Qualified Health Center, the Community Health Center of Richmond (CHCR). Insight Human willpower defines CHCR. Dedicated teams driven to give a richly diverse community life changing possibilities, regardless of ability to pay. Solution Through ‘Changing Lives, Daily’, a new campaign and tagline soon to be rolled
- [Spark Express Car Wash](https://www.brandsisters.com/portfolio-items/spark-express-car-wash/) - Challenge The Spark Car Wash team had world domination in its sights for this multi location business and was looking for a brand positioning that would take it there. Tired of the traditional car wash websites and content, the team wanted a unique brand positioning. Insight Neat and tidy isn’t just how things look, it’s
- [Rabble Rise](https://www.brandsisters.com/portfolio-items/rabble-rise/) - Challenge A well-loved bakery with two local locations needs a consolidated brand that can carry them through nationwide shipping, wholesale markets, expanded locations and a controversial menu change. Insight Celebrating change and emphasizing the fun, delicious, and quirk doughnuts can turn naysayers into champions. Solution Let the doughnuts take the lead. With a distinctive “wobble”
- [Raymundo's](https://www.brandsisters.com/portfolio-items/raymundos/) - Challenge Raymundos Food Group’s three businesses – Raymundo’s Desserts, Desi Natural and Noga – are ethnic food-producing powerhouses. With the best-selling flan and the best-selling dahi in the industry, it was time to start telling this story. Insight At a time of pandemic separation, togetherness had never meant so much. Raymundos brings families together and
- [Five Wits](https://www.brandsisters.com/portfolio-items/five-wits/) - Challenge When NYC salon, Blackstones, decided to launch a haircare range, they were looking for a packaging aesthetic that would pay homage to their popular salon. Critical for commercial success was imbuing Five Wits with a distinct visual identity in a market of lookalike brands. Insight Pairing typography borrowed from historic pharmacy bottles with razor
- [The Blackstones Collective](https://www.brandsisters.com/portfolio-items/the-blackstones-collective/) - Challenge Create a unified digital brand presence for the Blackstones Salon, Five Wits haircare, and the newly-founded Blackstones Collective, a luxe curation of brands from leading fashion, beauty and lifestyle insiders. Insight The curation and unifying narrative is through the lens of a New York stylist and friends – ‘from the chair with love’. Solution
- [Hanky Panky Decades Playlist](https://www.brandsisters.com/portfolio-items/hanky-panky-decades-playlist/) - Challenge When Hanky Panky hired Brandsisters to conceive a new brand direction to grow its direct to consumer business, the brand was looking for new storytelling and new commercial opportunities. Insight Hanky Panky’s thong was lauded by fans, celebrities and journalists as game-changing, the one that would convert non-believers. We needed to bring this story
- [Hanky Panky Rebrand](https://www.brandsisters.com/portfolio-items/hanky-panky-rebrand/) - Challenge Hanky Panky began its underwear journey in 1977, cementing its hold on lingerie lovers’ hearts thong a decade later with the invention of its famously comfortable. Seeking to grow its direct to consumer business and win over a new generation of fans, Hanky Panky hired Brandsisters to conceive a new brand direction that would
- [Hanky Panky](https://www.brandsisters.com/portfolio-items/hanky-panky/) - Challenge Seeking to grow its direct to consumer business and win over a new generation of fans, Hanky Panky identified its spring collection as a critical moment to make a change. Brandsisters conceived a fresh, contemporary visual identity for Hanky Panky, bringing in a new photography and set design team. Insight Trapped in COVID 19
- [West of Hudson Real Estate](https://www.brandsisters.com/portfolio-items/west-of-hudson-real-estate/) - Challenge Help redefine a boutique real estate company’s positioning, value proposition and personality in a local market chock-full of nationwide realty firms. ​ Insight To make a virtue of boutique. There are no Tokyo offices, they don’t trade in shares, or sell mortgages, or have big corporate bosses. What defines this real estate company is the company they keep – highly
- [MAS Designs](https://www.brandsisters.com/portfolio-items/mas-designs/) - Challenge With a growing business and expanding collection, the jewelry entrepreneur behind MAS Designs was looking for a new logo and packaging that better represented her brand. Insight Maxine’s perfectly imperfect pieces carry genuine meaning, forging a connection for thewearer both to the jewelry and to the wider MAS Designs community. Solution To represent the handmade integrity and sense of community, we created a visual identity that anchored both. The spirit of the new logo was applied to a
- [United Tastes of America](https://www.brandsisters.com/portfolio-items/united-tastes-of-america/) - Challenge The United Tastes of America is a registered charity supporting resettled refugees and asylum seekers through food social enterprise and community connections. The nonprofit was looking for a logo and website that celebrated their diversity, articulated their mission and encouraged participation. Insight To show shared humanity, see how commonalities bind us and celebrate our differences. Solution The website delivered a clearer user experience, with routes for participation, toolkits to
- [Sweebe Architecture](https://www.brandsisters.com/portfolio-items/sweebe-architecture/) - Challenge NJ based architect, Mike Sweebe, was looking for a brand refresh to attract clients with bigger work scopes. In a busy market, he was looking for a brand that would distinguish his firm.​ Insight Interviews with past clients and collaborators formed a picture of Mike as truly aligned with family values. In a sector dominated by curated, styled aesthetics
- [100Ninjas](https://www.brandsisters.com/portfolio-items/100-ninjas/) - Challenge Create a vibrant B2B brand for a newly founded virtual assistant business targeted at entrepreneurs and business leaders. A crowded marketplace with many copycat websites, 100Ninjas was looking for a tangibly different voice and powerful pitch.​ Insight Research and interviews with customers gave us a critical insight; 100Ninja’s target audience were business champions. ​​ Solution Under the tagline of
- [Natelle Baddeley](https://www.brandsisters.com/portfolio-items/natelle-baddeley/) - Challenge Veteran shoe and accessories designer, Natelle Baddeley, is known for her trend-right eye and commercial acumen. Natelle was looking for help taming an expansive portfolio and curating her diverse skillset. Insight Natelle applies big thinking to every detail. Solution Through careful curation of her collections and sketches, we built a picture of Natelle’s true talents. Content highlighted her ability to deliver paradigm shifts in brand reputation. Scope Portfolio curation Website Big Thinking in Every
- [Bridal Atelier](https://www.brandsisters.com/portfolio-items/bridal-atelier/) - Challenge Bridal Atelier, a couture bridal boutique in Montclair, needed a refreshed website that would speak to the founder’s experience and impeccable eye for dress curation. Insight “I swoon over construction and couture sewing techniques. The process inspires me, I adore the dresses, the details.” Rachel Sweebe. Solution To bring the true nature of the atelier to
- [Enfusion](https://www.brandsisters.com/portfolio-items/enfusion/) - Challenge Global investment management software firm, Enfusion, was founded in 2006, disrupting the hedge fund market with new financial technology. Now operating in a highly competitive and saturated market, Enfusion’s goal was to capture greater market share and attract larger financial institutions. ​ Insight Enfusion is based on a simple but immensely potent idea, the powerful multiplier effect of organizations acting on the same
- [Taste It Presents](https://www.brandsisters.com/portfolio-items/bridal-atelier-copy/) - Challange Build brand foundations, narrative and web presence for a newly acquired family of wholesale dessert companies, under the flagship brand, Taste It Presents. Insight How and who bakes their exquisite desserts is a fiercely guarded topic. From product inspiration to realization, authentic ingredients and baking flair are the hallmarks of their process. Solution Making
- [Lotta Jansdotter](https://www.brandsisters.com/portfolio-items/lotta-jansdotter/) - Challenge A Scandinavian-born, NY-based textile designer, artist and author, Lotta is known for her stylish take on modern urban living and the rhythmic, organic motifs that characterize her designs. Heading towards 25 years in the design industry, she was looking for a fresh approach to telling her story and a new direction for her brand.
- [Aesthetic Interior](https://www.brandsisters.com/portfolio-items/aesthetic-interior/) - Residential Project Ret dolore magna aliqua enut enim ad minim veniam, quis nostrud exer. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolor. Private Customer Visualizations: QDesign Surface: 300m2 Florence, Italy 2020 Nam blandit tellus at condimentum aliquam mauris pharetra sollici ultricies nullam vulputate eu arcu. Ret dolore magna aliqua enut enim
- [Textile Design and Decoration  Copy  Copy](https://www.brandsisters.com/portfolio-items/textile-design-and-decoration-copy-copy/) - Residential Project Ret dolore magna aliqua enut enim ad minim veniam, quis nostrud exer. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolor. Private Customer Visualizations: QDesign Surface: 300m2 Florence, Italy 2020 Nam blandit tellus at condimentum aliquam mauris pharetra sollici ultricies nullam vulputate eu arcu. Ret dolore magna aliqua enut enim
- [Textile Design and Decoration  Copy](https://www.brandsisters.com/portfolio-items/textile-design-and-decoration-copy/) - Residential Project Ret dolore magna aliqua enut enim ad minim veniam, quis nostrud exer. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolor. Private Customer Visualizations: QDesign Surface: 300m2 Florence, Italy 2020 Nam blandit tellus at condimentum aliquam mauris pharetra sollici ultricies nullam vulputate eu arcu. Ret dolore magna aliqua enut enim
- [Textile Design and Decoration](https://www.brandsisters.com/portfolio-items/textile-design-and-decoration/) - Residential Project Ret dolore magna aliqua enut enim ad minim veniam, quis nostrud exer. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolor. Private Customer Visualizations: QDesign Surface: 300m2 Florence, Italy 2020 Nam blandit tellus at condimentum aliquam mauris pharetra sollici ultricies nullam vulputate eu arcu. Ret dolore magna aliqua enut enim
- [T39 House](https://www.brandsisters.com/portfolio-items/t39-house/) - Residential Project Ret dolore magna aliqua enut enim ad minim veniam, quis nostrud exer. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolor. Private Customer Visualizations: QDesign Surface: 300m2 Florence, Italy 2020 Nam blandit tellus at condimentum aliquam mauris pharetra sollici ultricies nullam vulputate eu arcu. Ret dolore magna aliqua enut enim
- [Renovations IV](https://www.brandsisters.com/portfolio-items/renovations-iv/) - Residential Project Ret dolore magna aliqua enut enim ad minim veniam, quis nostrud exer. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolor. Private Customer Visualizations: QDesign Surface: 300m2 Florence, Italy 2020 Nam blandit tellus at condimentum aliquam mauris pharetra sollici ultricies nullam vulputate eu arcu. Ret dolore magna aliqua enut enim

## Categories

- [Aesthetic](https://www.brandsisters.com/category/aesthetic/)
- [Architecture](https://www.brandsisters.com/category/architecture/)
- [Furniture](https://www.brandsisters.com/category/furniture/)
- [Interior Design](https://www.brandsisters.com/category/interior-design/)

## Portfolio Categories

- [Architecture](https://www.brandsisters.com/portfolio_category/architecture/)
- [Web Design](https://www.brandsisters.com/portfolio_category/webdesign/)
- [Branding](https://www.brandsisters.com/portfolio_category/branding/)
- [Packaging](https://www.brandsisters.com/portfolio_category/packaging/)
- [Creative Direction](https://www.brandsisters.com/portfolio_category/creative-direction/)
- [Social Media](https://www.brandsisters.com/portfolio_category/social-media/)