Create a vibrant B2B brand for a newly founded virtual assistant business targeted at entrepreneurs and business leaders. A crowded marketplace with many copycat websites, 100Ninjas was looking for a tangibly different voice and powerful pitch.
Research and interviews with customers gave us a critical insight; 100Ninja’s target audience were business champions.
Under the tagline of ‘Champions need warriors’, we positioned the business as integral to building success by unleashing human and business potential. Focused, fearless and faithful, these virtual warriors love Mondays and slay Fridays.