Challenge
Create a vibrant B2B brand for a newly founded virtual assistant business targeted at entrepreneurs and business leaders. A crowded marketplace with many copycat websites, 100Ninjas was looking for a tangibly different voice and powerful pitch.
Insight
Research and interviews with customers gave us a critical insight; 100Ninja’s target audience were business champions.
Solution
Under the tagline of ‘Champions need warriors’, we positioned the business as integral to building success by unleashing human and business potential. Focused, fearless and faithful, these virtual warriors love Mondays and slay Fridays.
Scope
Brand Foundations
Brand ID
Tagline
Website
Because Champions Need Warriors
