Challenge

This new start-up wanted to make a mark in the nascent grain-free food sector, capture the ever-growing gluten free market and appeal to anybody who wanted good snacks with real ingredients.

Insight

With a name like B.A.D. (Better and Delicious), we saw the opportunity to distinguish between a bad snack and a B.A.D. snack.

Solution

We created a new language and visual identity hinged on the brand name. From bad (good) tattoos adorning the packaging to SKU names that played on the personality, we created a brand ID that delivered an inherent level of food education.

Scope

Brand foundations
Brand ID
Packaging
Product SKUs naming
Investor deck
SWAG
Website design
Brand literature

Tempt your B.A.D. side, reward your good