Challange

Build brand foundations, narrative and web presence for a newly acquired family of wholesale dessert companies, under the flagship brand, Taste It Presents.

Insight

How and who bakes their exquisite desserts is a fiercely guarded topic. From product inspiration to realization, authentic ingredients and baking flair are the hallmarks of their process.

Solution

Making a virtue of their trade secrets, we created the tagline, ‘We bake wonder into every spoonful’, creating a brand story around the journey each spoonful takes. Website development involved importing XX products into newly created categories.

Scope

Brand guidelines
Logo
Tagline
Photoshoot
Creative direction
Website
Trade show booth design
Print materials

Wonder, in every spoonful