Build brand foundations, narrative and web presence for a newly acquired family of wholesale dessert companies, under the flagship brand, Taste It Presents.
How and who bakes their exquisite desserts is a fiercely guarded topic. From product inspiration to realization, authentic ingredients and baking flair are the hallmarks of their process.
Making a virtue of their trade secrets, we created the tagline, ‘We bake wonder into every spoonful’, creating a brand story around the journey each spoonful takes. Website development involved importing XX products into newly created categories.