Challenge
Bridal Atelier, a couture bridal boutique in Montclair, needed a refreshed website that would speak to the founder’s experience and impeccable eye for dress curation.
Insight
“I swoon over construction and couture sewing techniques. The process inspires me, I adore the dresses, the details.” Rachel Sweebe.
Solution
To bring the true nature of the atelier to life, we created a visual language and navigation that showcased artisan skills and luxe fabrics. Interviews with key team members and brides helped articulate the unique relationship forged with brides.
Scope
Photoshoot art direction
Website
We join brides on their journey, listening and learning to craft dressesthat speak for each love story and narrate each wedding.
