Challenge
Help articulate and showcase the achievements of Federally Qualified Health Center, the Community Health Center of Richmond (CHCR).
Insight
Human willpower defines CHCR. Dedicated teams driven to give a richly diverse community life changing possibilities, regardless of ability to pay.
Solution
Through ‘Changing Lives, Daily’, a new campaign and tagline soon to be rolled out, CHCR will celebrate staff as life changers. The wider community will be encouraged to make a ‘small change for big impact’. CHCR’s extraordinary stories will be captured in a custom-built story portal.
Scope
Logo redesign + tagline
Campaign materials
Window and vehicle branding
Photography + videography
Website design UX/UI + copy
Social media
Collaborators
Photography: Chrisitna Nuzzo
https://www.lifemosaicphotography.com
Videography: Fluent Video
https://fluentvideo.com/













