Global investment management software firm, Enfusion, was founded in 2006, disrupting the hedge fund market with new financial technology. Now operating in a highly competitive and saturated market, Enfusion’s goal was to capture greater market share and attract larger financial institutions.
Enfusion is based on a simple but immensely potent idea, the powerful multiplier effect of organizations acting on the same set of insights.
We positioned Enfusion as able to shift financial firms to ‘act now’ cultures of live, enterprise-wide insights, directly challenging their competitive set. We created a dynamic brand ID able to demonstrate the firm’s breadth of services.