Focal Point

A ground-breaking revolution in procurement software deserves language and visuals to match.

Insight

Focal Point can elevate their sales pitch, taking on a leading category position with innovative cutting-edge Procurement technology.

Solution

Developing a cohesive structure to their innovative technology, we helped Focal Point develop user-first language to describe and understand their software. The brilliance of their SAAS product was in their unique ability to provide contextual information, regardless of the Procurement task.

From managing intake to strategic opportunities, procurement team power is tripled with the invention of Focal Point frames, organized workspaces for thinking, planning, and doing.