Lotta Jansdotter

A Scandinavian-born, NY-based textile designer, artist and author, Lotta is known for her stylish take on modern urban living and the rhythmic, organic motifs that characterize her designs. Heading towards 25 years in the design industry, she was looking for a fresh approach to telling her story and a new direction for her brand.

A passionate advocate of making by hand, her tactile process is fundamental to her designs and life philosophy.

A new website showcased Lotta’s belief in the power of patterns and her slow, perfectly imperfect design process. Her career story was told through a series of themes from nature and serendipity through to dirty hands and crinkled paper. Pop-up shop and workshop areas allowed her to create commercial opportunities.