With a growing business and expanding collection, the jewelry entrepreneur behind MAS Designs was looking for a new logo and packaging that better represented her brand.
Maxine’s perfectly imperfect pieces carry genuine meaning, forging a connection for thewearer both to the jewelry and to the wider MAS Designs community.
To represent the handmade integrity and sense of community, we created a visual identity that anchored both. The spirit of the new logo was applied to a packaging system and design that delivered unboxing delight.
Packaging ID system
Luminous. Handcrafted. Personal