A well-loved bakery with two local locations needs a consolidated brand that can carry them through nationwide shipping, wholesale markets, expanded locations and a controversial menu change.
Celebrating change and emphasizing the fun, delicious, and quirk doughnuts can turn naysayers into champions.
Let the doughnuts take the lead. With a distinctive “wobble” and ridiculously fun flavors, the doughnuts themselves are the most important piece of the brand puzzle. “Does it look delicious? Does it look fun?” became the guiding questions for the project. Starting with custom lettering in the logomark, the Rabble Rise brand is marked with graphic black and white illustrations, in-your-face neon colors, and delicious photographs.
Photography + art direction
Photography + Styling: Robin and Sue
Illustration: Sophie Leigh Fisher