Challenge
Raymundos Food Group’s three businesses – Raymundo’s Desserts, Desi Natural and Noga – are ethnic food-producing powerhouses. With the best-selling flan and the best-selling dahi in the industry, it was time to start telling this story.
Insight
At a time of pandemic separation, togetherness had never meant so much. Raymundos brings families together and closer to their heritage.
Solution
Under the tagline ‘A taste of togetherness’, the parent website focused on the power of traditional food to connect people with their heritage. The dessert website was hinged on a visual language of authentic family joy, around the ‘sweet moments and sweeter memories’ that home delivers.
Scope
Brand foundations
Website design
Video scripting
Photoshoot art direction
Collaborators
Photography + Styling: Robin and Sue
Sweet Moments. Sweeter Memories.



