Raymundo’s

Raymundos Food Group’s three businesses – Raymundo’s Desserts, Desi Natural and Noga – are ethnic food-producing powerhouses. With the best-selling flan and the best-selling dahi in the industry, it was time to start telling this story.

Insight

At a time of pandemic separation, togetherness had never meant so much. Raymundos brings families together and closer to their heritage.

Solution

Under the tagline ‘A taste of togetherness’, the parent website focused on the power of traditional food to connect people with their heritage. The dessert website was hinged on a visual language of authentic family joy, around the ‘sweet moments and sweeter memories’ that home delivers.