The Spark Car Wash team had world domination in its sights for this multi location business and was looking for a brand positioning that would take it there. Tired of the traditional car wash websites and content, the team wanted a unique brand positioning.
Neat and tidy isn’t just how things look, it’s how they feel.
After interviewing consumers, we found a beautiful synergy between the Spark team’s obsessive zeal for precision and order and the consumer’s desire for triumphant tidiness. It was a battle they could enter together, as over achievers together.