NJ based architect, Mike Sweebe, was looking for a brand refresh to attract clients with bigger work scopes. In a busy market, he was looking for a brand that would distinguish his firm.
Interviews with past clients and collaborators formed a picture of Mike as truly aligned with family values. In a sector dominated by curated, styled aesthetics of houses (not homes), we saw a gap for a firm that focused on family life.
Under the banner “We measure homes in feet, the steps they take and the journeys they go on,” we positioned Sweebe Architecture as the destination firm for family expansion.