Create a unified digital brand presence for the Blackstones Salon, Five Wits haircare, and the newly-founded Blackstones Collective, a luxe curation of brands from leading fashion, beauty and lifestyle insiders.


The curation and unifying narrative is through the lens of a New York stylist and friends – ‘from the chair with love’.


We designed an ecomm website that balances both brand and product storytelling. Elegant product shots, combined with a clear user journey, gave both the curated collection and the contributors’ role places to shine and evolve over time.


Web Design
Web Development Management
Product Photography
Art Direction
Five Wits Brand ID
Five Wits Packaging Design
Store Window Display


It started with a conversation.

The Blackstones Collective website shown on a laptop and cellphone
The Blackstones Collective logo