Challenge
Create a unified digital brand presence for the Blackstones Salon, Five Wits haircare, and the newly-founded Blackstones Collective, a luxe curation of brands from leading fashion, beauty and lifestyle insiders.
Insight
The curation and unifying narrative is through the lens of a New York stylist and friends – ‘from the chair with love’.
Solution
We designed an ecomm website that balances both brand and product storytelling. Elegant product shots, combined with a clear user journey, gave both the curated collection and the contributors’ role places to shine and evolve over time.
Scope
Web Design
Web Development Management
Product Photography
Art Direction
Five Wits Brand ID
Five Wits Packaging Design
Store Window Display
Collaborators
It started with a conversation.
