The United Tastes of America is a registered charity supporting resettled refugees and asylum seekers through food social enterprise and community connections. The nonprofit was looking for a logo and website that celebrated their diversity, articulated their mission and encouraged participation.
To show shared humanity, see how commonalities bind us and celebrate our differences.
The website delivered a clearer user experience, with routes for participation, toolkits to host events and an easy sign-up process. A new mission, vision and manifesto helped narrate the founders’ goals and purpose. Infographics and supporting literature created a holistic brand with a color palette designed to demonstrate cultural diversity.