Help redefine a boutique real estate company’s positioning, value proposition and personality in a local market chock-full of nationwide realty firms. ​

Insight

To make a virtue of boutique. There are no Tokyo offices, they don’t trade in shares, or sell mortgages, or have big corporate bosses. What defines this real estate company is the company they keep – highly experienced local experts with shared values.​

Solution

We positioned West of Hudson as powered by human interactions not simply financial transactions, firm in the belief that buying or selling a house is about finance and feelings. ​